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Writer's pictureEvan Jones

How using 3D virtual real estate tours can help you, your clients and potential buyers

Updated: Dec 9, 2022



In today's world, where technology is constantly advancing and evolving, it's important for real estate agents to stay ahead of the curve and offer the latest and greatest tools to their clients. One such tool is the 3D virtual tour, which provides a highly immersive and realistic experience for potential buyers.

There are many benefits to using 3D virtual tours for real estate listings, including increased exposure, improved engagement, and increased convenience for both agents and potential buyers.


At Top Tier Visuals, we offer two different 3D virtual tour services: Matterport and iGuide. Both of these services provide high-quality, immersive 3D virtual tours that allow potential buyers to explore properties in great detail.


Matterport uses cutting-edge 3D scanning technology to capture a property in stunning detail. The resulting 3D model is highly accurate and allows potential buyers to explore the property from any angle, as well as view it in virtual reality and a doll house perspective.


iGuide, on the other hand, uses a combination of high-resolution photography and 3D modeling to create a virtual tour that is both immersive and highly interactive. With iGuide, potential buyers can easily navigate through the property, view detailed floor plans, and even measure rooms and distances within the property.




In addition to the high-quality 3D virtual tours that we offer, we also provide exceptional customer service and support. Our team of experienced professionals is available to assist agents with any questions or concerns they may have, and we are always happy to provide additional training or support as needed.


Top Tier Visuals is here to provide you with the ultimate in virtual real estate experiences.


But why should you choose 3d virtual tours for your listings? Here are just a few of the many benefits:

  1. Increased engagement: 3D virtual tours allow potential buyers to explore your listings in a way that traditional photos and videos simply can't match. By providing a fully immersive experience, you can capture their attention and hold it for longer periods of time. This increased engagement can lead to more interested buyers and ultimately, more sales.

  2. Better representation of the property: With 3D virtual tours, potential buyers can see every nook and cranny of a property, giving them a much better idea of what the space looks like in person. This can help to eliminate any surprises when they visit the property in person, and can help to prevent misunderstandings or misunderstandings.

  3. Increased convenience: With 3D virtual tours, potential buyers can explore your listings from the comfort of their own homes. This means that they can view your listings at their own pace, and can revisit them as many times as they like. This can save time and effort for both you and your buyers, making the process of finding and buying a property much more convenient.

But don't just take our word for it – the statistics speak for themselves. Here are just a few of the many reasons why 3D virtual tours are a must-have for real estate listings:

  1. 3d virtual tours can generate up to double the number of leads compared to traditional listings. This means that by using 3d virtual tours, you can greatly increase the number of potential buyers who are interested in your listings.

  2. 3D virtual tours can lead to faster sales. In fact, properties with 3D virtual tours are shown to sell up to 31% faster than those without. This means that by using 3D virtual tours, you can help your listings move off the market more quickly, allowing you to focus on other listings and potential buyers.

  3. 3D virtual tours can help to increase the value of your listings. Properties with 3D virtual tours are shown to have an average sale price that is up to 7% higher than those without. This means that by using 3D virtual tours, you can help to increase the value of your listings, and ultimately, help to increase your earnings as a real estate agent.

  4. Properties with 3D virtual tours receive up to 49% more views than those without (according to a study by RealEstate.com)

  5. Buyers who view a 3D virtual tour are twice as likely to schedule a showing (according to a study by the National Association of Realtors)

  6. Over 70% of buyers say that they would be more likely to use an agent who offers 3D virtual tours (according to a study by the National Association of Realtors)


The above statistics clearly demonstrate the value of 3D virtual tours in the real estate market, and why agents should consider offering them to their clients.


But why should you choose Top Tier Visuals for your 3D virtual tours? Here are just a few of the many reasons:

  1. We use the latest technology: Our Matterport and iGuide services are at the cutting edge of 3D virtual tour technology. This means that your listings will be showcased in the most immersive and engaging way possible, capturing the attention of potential buyers and helping to drive more sales.

  2. We offer competitive pricing: Our prices are competitive and affordable, allowing you to offer 3D virtual tours as a standard part of your listings without breaking the bank.

  3. We have a team of experienced professionals: Our team of experienced professionals has extensive experience in creating 3D virtual tours for real estate listings. This means that you can trust us to showcase your listings in the best way, helping to increase engagement and drive more sales.



Overall, agents who choose Top Tier Visuals for their 3D virtual tour needs can expect exceptional service and high-quality, immersive 3D virtual tours that will help them stand out in the competitive world of real estate. So, if you want to provide the best possible experience for your clients and improve the chances of selling a property quickly and for a good price, consider offering 3D virtual tours from Top Tier Visuals. We proudly serve the Triad & Triangle, NC areas including Greensboro, High Point, Kernersville, Winston Salem, Burlington, Durham, Raleigh, Cary, Apex, Chapel Hill, Asheboro, Lexington, Clemmons, Haw River, Elon, Mebane, North Carolina and beyond. Schedule your shoot today!


In conclusion, 3d virtual tours are a must-have for real estate listings. With their increased engagement, better representation of the property, and increased convenience, they can help to drive more leads, faster sales, and higher sale prices.

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